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AR Fashion Presentations

Moschino x H&M Created an Immersive Experience with the Magic Leap One

— October 30, 2018 — Business
In addition to being able to see the pieces from the Moschino x H&M collaboration in-person on the runway in New York City, people were given a chance to step into an immersive fashion experience powered by the Magic Leap One.

For the Moschino tv H&M global launch event, Warpin Media developed an experience that gave fans the chance to step into the quirky, playful spirit of Moschino by donning a headset.

While the physical space was styled to resemble a television set, those who sported a Magic Leap One headset were able to interact with virtual pieces from the Moschino tv H&M collection. Thanks to Magic Leap One's hand-tracking technology, users were able to "touch" the virtual objects. As augmented reality makes it possible for reality-bending visualizations to be created, many of the products were brought to life with dynamic animations.
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