In addition to being able to see the pieces from the Moschino x H&M collaboration in-person on the runway in New York City, people were given a chance to step into an immersive fashion experience powered by the Magic Leap One.
For the Moschino tv H&M global launch event, Warpin Media developed an experience that gave fans the chance to step into the quirky, playful spirit of Moschino by donning a headset.
While the physical space was styled to resemble a television set, those who sported a Magic Leap One headset were able to interact with virtual pieces from the Moschino tv H&M collection. Thanks to Magic Leap One's hand-tracking technology, users were able to "touch" the virtual objects. As augmented reality makes it possible for reality-bending visualizations to be created, many of the products were brought to life with dynamic animations.