SPY+, the California-based brand beloved for its high quality, high-performance ski goggles and sunglasses, recently launched a new approach to allow consumers to experience "behind the lens." The brand introduced an augmented reality try-on experience that leverages a reflection technique that mimics the experience of shredding the slopes at Whistler, British Columbia.
The SPY+ augmented reality experience uses Google Swirl's #D models and will be available via QR codes in retail displays as well as online. Currently, the brand launched the new Marauder goggle which is available for augmented reality try-on.
SPY+ recently announced its plans to bring the augmented reality try-on experience cross-brand, enabling consumers to test out different products in a safe, contactless way.
Image Credit: SPY+