SPY+, the California-based brand beloved for its high quality, high-performance ski goggles and sunglasses, recently launched a new approach to allow consumers to experience "behind the lens." The brand introduced an augmented reality try-on experience that leverages a reflection technique that mimics the experience of shredding the slopes at Whistler, British Columbia.
The SPY+ augmented reality experience uses Google Swirl's #D models and will be available via QR codes in retail displays as well as online. Currently, the brand launched the new Marauder goggle which is available for augmented reality try-on.
SPY+ recently announced its plans to bring the augmented reality try-on experience cross-brand, enabling consumers to test out different products in a safe, contactless way.
Image Credit: SPY+
Why This Trend Is Growing
- Augmented Reality Try-on
- Opportunity to revolutionize the retail industry by allowing consumers to virtually try on products in a safe and contactless manner.
- AR Retail Displays
- Potential for retailers to enhance the in-store shopping experience by incorporating augmented reality try-on features via QR codes in retail displays.
- AR Cross-brand Experience
- Disruptive innovation opportunity to create a unified augmented reality try-on platform that allows consumers to experience multiple brands and products.
Industries Being Reshaped
- Eyewear
- The eyewear industry can benefit from integrating augmented reality try-on experiences, providing customers with a virtual preview of different frames and styles.
- Sporting Goods
- Potential for sporting goods companies to utilize augmented reality try-on technology to allow customers to virtually test out equipment, such as ski goggles or helmets.
- Retail
- The retail industry can leverage augmented reality try-on experiences to enhance online shopping, increasing customer engagement and reducing return rates.
