Mountain Hardwear is now offering an augmented reality shopping experience—that can be accessed via an app or a browser—that gives winter sports enthusiasts the ability to build their very own virtual ski kit. The virtual shopping experience offers a unique way for people to interact with ski bibs and jackets in different colors and styles.
Mountain Hardwear's AR shopping experience helps to acknowledge that consumers have a limited amount of time to visit retail stores, may not be able to get a good sense of products based on online images alone and in-store product availability may be limited. With the app-based or in-browser Mountain Hardwear experience, augmented reality showcases technical fabrics and design features to help customers feel confident about making a purchasing decision.
Image Credit: Mountain Hardwear