Mountain Hardwear is now offering an augmented reality shopping experience—that can be accessed via an app or a browser—that gives winter sports enthusiasts the ability to build their very own virtual ski kit. The virtual shopping experience offers a unique way for people to interact with ski bibs and jackets in different colors and styles.
Mountain Hardwear's AR shopping experience helps to acknowledge that consumers have a limited amount of time to visit retail stores, may not be able to get a good sense of products based on online images alone and in-store product availability may be limited. With the app-based or in-browser Mountain Hardwear experience, augmented reality showcases technical fabrics and design features to help customers feel confident about making a purchasing decision.
Image Credit: Mountain Hardwear
What's Driving This Trend
- Augmented Reality Shopping
- Creating virtual shopping experiences using augmented reality can enhance the shopping experience and give customers more confidence in their purchasing decisions.
- Virtual Product Customization
- Allowing customers to build and customize virtual products, such as ski kits, can provide a unique and personalized shopping experience.
- Enhanced Online Product Visualization
- Using augmented reality to showcase products online can help customers get a better sense of the product's features and design before making a purchase.
Who This Affects Most
- Outdoor Retail
- Augmented reality shopping experiences and virtual product customization can revolutionize the way outdoor retail stores interact with customers and showcase their products.
- Sports Equipment
- Integrating augmented reality in the sports equipment industry can enable customers to virtually try out and customize products like ski kits, enhancing the shopping experience.
- E-commerce
- Incorporating augmented reality to visualize products online can help e-commerce businesses increase customer engagement and improve conversion rates.
