There are countless apps that have been launched to help homeowners visualize everything from wall paint colors to furniture and decor in their interior spaces but 'Wayfair Spaces' sets itself apart as the first interior design and room planning app on the Magic Leap One.
The all-new AR tool for the Magic Leap headset is like a virtual showroom that presents different home and accessory collections. From these virtual models, users can virtually drag and drop items they wish to preview in a physical space, as well as access additional product information from within the augmented reality experience.
With Wayfair Spaces, the e-commerce company selling home goods is experimenting with the possibilities of retail and mixed reality for product discovery and an enhanced, highly immersive customer experience.
What's Driving This Trend
- Mixed Reality Interior Design
- Explore the disruptive innovation opportunity of using mixed reality technology to enhance the interior design process and create immersive customer experiences.
- AR Showroom Apps
- Discover the potential of augmented reality showroom apps in revolutionizing the way customers visualize and select products for their homes.
- Virtual Product Discovery
- Uncover the disruptive innovation potential of virtual product discovery tools that allow customers to virtually try out and explore different items before making a purchase.
Who This Affects Most
- E-commerce
- Explore how the e-commerce industry can leverage AR and mixed reality technologies to enhance product discovery and create more immersive online shopping experiences.
- Interior Design
- Identify the opportunities for the interior design industry to incorporate augmented and mixed reality tools in the design process to offer clients more interactive and realistic previews of their spaces.
- Retail
- Discover the potential disruptive innovations that augmented reality showroom apps can bring to the retail industry, transforming the way customers browse and shop for home goods.
