The Charitable 'Frosty Key Tags' from Wendy's Return This Holiday Season
Colin Smith — November 26, 2021 — Social Good
References: davethomasfoundation.org & brandeating
Wendy's has brought back its line of charity fundraising QSR keychains for the 2021 holiday season. These keychains are small, white frosty cups with the Wendy's logo on the front. The year 2022 appears in red on the keychain to differentiate these from their 2019 ancestors.
The key tags cost $2 each, and owning one allows consumers to receive a free Wendy's 'Jr. Frosty' with any purchase all throughout 2022. On top of this, 85% of proceeds gained from keychain sales will be donated to the 'Dave Thomas Foundation for Adoption.'
The Dave Thomas Foundation for Adoption is committed to finding homes for children in need. The foundation notes that children fall into foster care through no fault of their own, and can often be set back in life because of these circumstances. The Dave Thomas Foundation for Adoption seeks to give all of these children an opportunity for a better life.
Image Credit: Wendy's
The key tags cost $2 each, and owning one allows consumers to receive a free Wendy's 'Jr. Frosty' with any purchase all throughout 2022. On top of this, 85% of proceeds gained from keychain sales will be donated to the 'Dave Thomas Foundation for Adoption.'
The Dave Thomas Foundation for Adoption is committed to finding homes for children in need. The foundation notes that children fall into foster care through no fault of their own, and can often be set back in life because of these circumstances. The Dave Thomas Foundation for Adoption seeks to give all of these children an opportunity for a better life.
Image Credit: Wendy's
Trend Themes
1. Charitable-qsr Keychains - The success of Wendy's charity fundraising keychains demonstrates the potential for quick-service restaurants to raise money for social causes through merchandise sales.
2. Cause-based Fundraising Campaigns - Cause-based fundraising campaigns are gaining traction in QSRs, allowing fast-food chains to engage with customers and give back to the community.
3. Incentives for Charitable Donations - Incentivizing charitable donations through promotions and giveaways, such as Wendy's free 'Jr. Frosty' offer, can make consumers more likely to make a donation and boost fundraising efforts.
Industry Implications
1. Fast-food Industry - The introduction of charitable merchandise sales in the fast-food industry presents a disruptive innovation opportunity for industry players to engage in corporate social responsibility initiatives and give back to their consumer base.
2. Consumer Goods Industry - Consumer goods companies can develop charitable merchandise and promotional campaigns in collaboration with fast-food chains to support social causes and improve their brand image.
3. Non-profit Industry - Non-profit organizations can partner with QSRs to fundraise and increase awareness for their cause through promotional merchandise sales, providing a mutually beneficial opportunity for both parties.
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