Dr Pepper's FANraiser launches on November 9th in support of education. The soda brand's latest initiative is made possible through its partnership with Scholarship America. FANraiser builds off the brand's longstanding Dr Pepper Tuition Giveaway. Thus far, the brand has provided over $12m in tuition to deserving students across the United States.
To participate in the FANraiser, the soda brand's first fundraiser of this sort, fans can donate $23 to the cause. Dr Pepper urges that the donation reflects the brand's history. The $23 donation is reflective of its 23 flavor variations. Once the donation is processed, participants are entered in a drawing contest for a chance to win induction into the Dr Pepper Museum "Hall of Fame" and participate in an upcoming commercial.
Image Credit: Dr Pepper