Dr Pepper's FANraiser launches on November 9th in support of education. The soda brand's latest initiative is made possible through its partnership with Scholarship America. FANraiser builds off the brand's longstanding Dr Pepper Tuition Giveaway. Thus far, the brand has provided over $12m in tuition to deserving students across the United States.
To participate in the FANraiser, the soda brand's first fundraiser of this sort, fans can donate $23 to the cause. Dr Pepper urges that the donation reflects the brand's history. The $23 donation is reflective of its 23 flavor variations. Once the donation is processed, participants are entered in a drawing contest for a chance to win induction into the Dr Pepper Museum "Hall of Fame" and participate in an upcoming commercial.
Image Credit: Dr Pepper
Key Themes Behind This Trend
- Education-focused Fundraisers
- Brands may explore education-focused fundraising initiatives similar to Dr Pepper's FANraiser.
- Brand-charity Partnerships
- Partnerships between brands and charities, like Dr Pepper's partnership with Scholarship America, can create mutually beneficial initiatives.
- Drawing-based Contests
- Drawing-based contests, such as the one used for Dr Pepper's FANraiser, can be a successful engagement tactic for fundraising efforts.
Where This Applies
- Beverage Industry
- Beverage brands, like Dr Pepper, can utilize their reach and fanbases to support charitable causes and drive social impact.
- Higher Education Industry
- Higher education institutions may explore partnerships with large brands to help drive scholarship funding initiatives.
- Commercial Advertising Industry
- Commercial advertising agencies can work with brands to create opportunities to showcase individuals who have won opportunities through brand charitable initiatives.
