A TikTok from a Live Más foundation scholar detailing how Taco Bell helped her graduate college debt-free is resonating widely across social media—capturing just one of the thousands of stories that define the Taco Bell Foundation’s growing legacy of educational support.
Now in its 10th year, the Live Más Scholarship program has surpassed a major milestone, awarding a record $14 million in scholarships in 2025 alone. Since its inception, the program has distributed $64 million to over 3,000 students nationwide, empowering young people to pursue their passions without the burden of student debt.
In one of the program’s most memorable moments to date, four unsuspecting students visited Taco Bell’s Test Kitchen in April and were surprised with $25,000 scholarships, demonstrating the Foundation’s commitment to rewarding ambition.
To learn more about Taco Bell's charitable efforts, visit the Live Más Scholarship program website.
Image Credit: Taco Bell
What Makes This Trend Stand Out
- Corporate-social-responsibility Initiatives
- Businesses are increasingly leveraging CSR initiatives to create educational opportunities, enhancing brand trust and consumer engagement.
- Social-media-based Storytelling
- Brands are utilizing platforms like TikTok to humanize their philanthropic efforts, widening reach and emotional resonance with audiences.
- Education-focused Philanthropy
- Companies are investing in educational scholarships, allowing them to support societal development while fostering brand loyalty.
Sectors Adopting This
- Quick-service Restaurants (QSR)
- The QSR industry is embedding social responsibility into its business practices, using education philanthropy to enhance brand image.
- Education and Scholarships
- The education sector is seeing increased private support, with companies contributing significant resources to student scholarships.
- Social Media Marketing
- The rise of educational content on platforms like TikTok showcases how social media is becoming integral to brands' corporate storytelling strategies.
