In an effort to make the world a more "flavorful" place, leading fast-casual Mexican restaurant, QDOBA launched the new 'Flavor Your Future' contest. The initiative asks fans to share their passion for the world, with three lucky winners set to receive a $10,000 payout.
To participate, guests must submit a 60-second video that showcases how they would use the $10,000 prize by October 20th, 2021. The submissions will be judged on relevance, originality, authenticity, and quality. A group of 20 finalists will be selected via a panel of QDOBA Flavor Judges and will be announced on October 27. The final three winners will be chosen by public voting.
“We appreciate the flavor our guests bring to their communities, and the Flavor Your Future contest is our way of helping them bring their talents and passions to the world,” said Keith Guilbault, CEO of QDOBA. “We can’t wait to see the inspiring stories our fans share with us.”
What's Driving This Trend
- User-generated Content Contests
- Businesses can encourage fan engagement and promote authentic brand advocacy by hosting user-generated content contests like Qdoba's 'Flavor Your Future'.
- Brand Ambassador Programs
- Companies can create brand ambassador programs that offer incentives like cash prizes to loyal customers who promote the brand.
- Crowdsourced Marketing
- Crowdsourced marketing campaigns that incorporate user-generated content can increase brand awareness and engagement.
Who This Affects Most
- Fast-casual Restaurants
- Fast-casual restaurants can leverage user-generated content contests to increase engagement and loyalty among customers.
- Food and Beverage
- Food and beverage companies can create brand ambassador programs to promote their products and increase brand loyalty.
- Marketing and Advertising
- Marketing and advertising agencies can offer crowdsourced marketing campaigns as a service to clients looking to increase brand awareness and engagement.
