In a new line of inclusive apparel named 'COLOR THE FUTURE,' 'Smirnoff' and 'The Phluid Foundation' are fundraising to provide resources for marginalized members of the LGBTQIA+ community.
Both 'The Phluid Foundation' and 'Smirnoff' are historical supporters of the LGBTQIA+ community. 'Smirnoff' champions beauty and diversity while pursuing partnerships with progressive organizations, such as 'Phluid.' The 'COLOR THE FUTURE' collection is being produced and sold through 'Urbancoolx.'
The 'COLOR THE FUTURE' apparel collection features black and white tees, sweaters, and muscle shirts with the phrase 'Color the Future' written in a rainbow pattern. Alternatively, for the more eccentric stylists, the collection also offers fully rainbow-patterned clothing that has the 'Color the Future' tagline written in white.
Consumers can feel good about purchasing products from this collection because 50% of all proceeds earned by 'Urbancoolx,' as well as 100% of profits earned by 'Phluid' will fund The Phluid Foundation's mission to help disenfranchised and underrepresented members of the LGBTQIA+ community.
Image Credit: The Phluid Foundation, Urbancoolx
What's Driving This Trend
- Inclusive Apparel
- Opportunity for clothing companies to create inclusive lines that champion diversity.
- Cause Marketing
- Opportunity for brands to align themselves with causes and promote inclusivity.
- Social Impact Partnerships
- Opportunity for companies to form social impact partnerships to support underrepresented communities.
Who This Affects Most
- Fashion
- Fashion industry can create more inclusive clothing lines to support marginalized communities.
- Alcohol
- Alcohol industry can support underrepresented communities through partnerships and cause marketing.
- Retail
- The retail industry can partner with social impact organizations to create products that support underrepresented communities.
