Founded by Naudia Salmon in 2019, 'We Drifters' has debuted a line of insect-proof sleepwear. The sleepwear set, titled 'Anti-Insect Sleepwear,' includes pants, socks, a long-sleeve shirt, and a pillowcase that doubles as a storage bag. The sleepwear set is built out of lightweight bamboo fabric that has been infused with an anti-insect treatment, creating a barrier that protects against 90% of bugs.
Naudia Salmon found that when they traveled to different countries and spent long periods of time outdoors, there were far too many bug bites. Additionally, Salmon did not enjoy using traditional bug spray because of the smell, stickiness, and hassle of having to reapply. We Drifters Anti-Insect Sleepwear is the solution to all of these problems, making it a great product for campers and travelers alike.
We Drifters is also committed to aiding in the fight against insect-born diseases, so $2 from each sale on its website will be donated to help end malaria.
Image Credit: We Drifters
Why This Trend Is Growing
- Insect-proof Sleepwear
- The rising trend of insect-proof sleepwear that protects against bug bites creates opportunities for new products and technologies that incorporate insect-repellent properties.
- Anti-insect Treatment
- The increasing demand for anti-insect treatment in clothing can drive the development of insecticide-treated apparel for outdoor activities and fashion.
- Charitable E-commerce
- The trend of businesses integrating charitable donations into their e-commerce strategies provides opportunities for companies to promote social causes and increase customer loyalty.
Industries Being Reshaped
- Outdoor Apparel
- The outdoor apparel industry has the potential to create insect-proof clothing with innovative designs and features that cater to adventurous customers.
- Travel and Tourism
- The travel and tourism industry can generate disruptive innovations by introducing insect-repellent fabrics not only for sleepwear, but also for luggage, backpacks, and other accessories.
- Pharmaceuticals
- The pharmaceutical industry could explore developing new insecticide treatments that are effective and safe for human use, offering a solution for insect-related health issues beyond traditional bug sprays.
