On August 13th, 2022, Ontario-based Hereward Farms is hosting a robust lavender farm festival for the community and visitors. The family-run estate is located in East Garafraxa which is just over an hour outside of Toronto.
This year marks the first iteration of the annual lavender farm festival. While there is no cost for visiting the festival and the beautiful lavender crops, Hereward Farms encourages those who come to donate money to the Alzheimers Society of Dufferin County.
The lavender farm festival will include goods from local artisans, food vendors, entertainment, and on-display vintage cars. Individuals can opt-in to pick their own lavender—which comes at an additional cost and is based on availability—or they may choose to partake in the 'Nibbles + Sips' experience where one gets to picnic in the fields.
Image Credit: Hereward Farms
Why This Trend Is Growing
- Lavender Farm Festivals
- Creating and promoting lavender festivals as a tourism attraction in rural areas.
- Community-based Philanthropy
- Encouraging festival-goers to donate to non-profit organizations through admission fees or optional donations.
- Agri-tourism
- Promoting farms and rural communities as travel destinations to experience local culture and traditions.
Industries Being Reshaped
- Agriculture
- Opportunities for farmers to diversify their offerings by hosting events and festivals and selling goods from their farms.
- Tourism
- Creating tourism packages around agri-tourism events and festivals, showcasing local food, products, and traditions.
- Philanthropy
- Connecting non-profit organizations with local businesses and communities to raise funds and awareness for important causes.
