KangaROOS is introducing a new ‘GAMMA+’ sneaker silhouette in partnership with Acribik and the cancer awareness movement NOBU. The ‘GAMMA+’ is inspired by the fight against cancer and the impact of a cancer diagnosis.
The shoe features text that says “Fuck Cancer” on the heels, referencing the life-changing disease and its negative impacts on the lives of many. The sneaker's uppers are made from suede and corduroy, while their heel side pads feature a lightweight mesh material. It also features an EVA foam sole, a Dynacoil damping system, and a heel stabilizer padding system.
A percentage of the proceeds from the ‘Fuck Cancer’ colorway of the ‘GAMMA+’ will go to the German Bone Marrow Donor Centre to aid in the battle against blood cancer. The sneaker is available on the Acribik store and will be sold throughout the GAMMA+ umbrella and KangaROOS online store.
Image Credit: KangaROOS
Why This Trend Is Growing
- Cause-driven Fashion
- Opportunities for fashion brands to align with social causes and create meaningful products that resonate with consumers.
- Text-based Marketing
- Opportunities to incorporate bold and impactful messaging on products, creating buzzworthy and shareable items.
- Collaborative Marketing
- Opportunities for brands to collaborate with social movements and non-profit organizations for a win-win partnership that raises awareness and drives sales.
Industries Being Reshaped
- Fashion
- The fashion industry can embrace cause-driven marketing through clothing and accessories that support various social and environmental causes.
- Healthcare
- The healthcare industry can partner with fashion brands to promote awareness and raise funds for various illnesses and diseases.
- Non-profit
- Non-profit organizations can collaborate with brands to create products that promote their message and drive donations and awareness.
