FroSkate, a Chicago skate community that highlights BIPOC skaters who identify as transgender or non-binary, has partnered with Nike to launch the 'FroSkate x Nike SB Dunk High' skate shoe. Key to the sneaker's design is the use of FroSkate's positivity-focused slogan, "All Love, No Hate," which arrives debossed on the model's side panels.
In addition to the signature slogan, the sneakers feature a color scheme borrowed from the FroSkate's logo. As a result, the sneaker comes dressed in vibrant red, teal, yellow, and white color blocking. Meanwhile, its outsoles feature a translucent rubber construction, while its tongue comes with a plush quilted sock liner.
For those interested, the FroSkate x Nike SB Dunk High is set to drop on August 13 and will be available to purchase on Nike's and FroSkate's websites.
Image Credit: Nike
What's Driving This Trend
- Diversity-inspired Fashion
- Companies can design and market products inspired by diversity and actively engage with underrepresented communities to promote inclusivity and acceptance.
- Inclusive Advertising Campaigns
- Companies can create advertising that showcases products in a way that breaks traditional gender norms and celebrates diversity, creating a more accepting atmosphere in the industry.
- Hyper-localized Marketing
- Companies can create products that cater to specific localized markets, collaborating with regional communities and smaller retailers to promote unique creations and highlight the needs of their communities.
Who This Affects Most
- Skateboarding Industry
- Brands and retailers can partner with skateboarding communities and organizations focusing on inclusivity and diversity to promote products that cater to and celebrate people of diverse backgrounds leading to increased brand loyalty and public relations.
- Fashion Industry
- Apparel and shoe manufacturers can create products that cater to a diverse audience, and celebrate and advertise their inclusivity initiatives, leading to successful campaigns and increased demand from a wider audience.
- Marketing and Advertising Industry
- Creative agencies can produce work that breaks the mold of traditional advertising, showcasing products in a way that celebrates diversity and caters to niche markets, leading to positive responses from a more accepting audience.
