The new Jacquemus shoe, which is part of the upcoming ‘Le Papier’ line, appears to be a variation of Nike's 'Humara' design, with an intricate gum sole, a suede and leather top, and a tiny gold Nike Swoosh on the side. On June 13, Jacquemus posted on Instagram to ask fans if they wanted a first look at the new Jacquemus x Nike sneaker. The sneakers utilize black accents to contrast other lighter neutral tones.
A gold Swoosh and monochromatic knee-high socks are featured in new teaser images that give consumers the first look at the color palette of the standout piece of the collaboration: the ‘Jacquemus Sneaker.’ On June 28, the new Jacquemus x Nike sneaker will be available on the Jacquemus website.
Image Credit: Jacquemus
What Makes This Trend Stand Out
- Co-branded Fashion
- Luxury fashion brands collaborating with activewear brands for new product lines.
- Minimalist Sneakers
- Sneaker designs with monochromatic color palettes and minimalist accents that appeal to luxury fashion consumers.
- Gum Sole Sneakers
- Sneaker designs with intricate gum sole textures that add a unique element to luxury footwear collaborations.
Sectors Adopting This
- Luxury Fashion
- Luxury fashion brands are collaborating with activewear brands as part of a broader strategy to appeal to a younger demographic and expand their offerings.
- Athletic Footwear
- Activewear brands are partnering with luxury fashion brands to create new sneaker designs that blur the line between athletic and fashion footwear.
- Visual Merchandising
- Retailers can use the minimalistic and striking design of these co-branded luxury sneakers to create innovative displays and elevate their store experience.
