With Father's Day around the corner—and most dads being notoriously hard to buy gifts for—Redemption's award-winning Wheated Bourbon is a worthwhile consideration for a gift. A unique spirit in and of itself, the 45% winter wheat and 96 proof make-up of this product facilitate "an exploration of the nuance and character that wheat in the mash bill can unleash and unearth."
Redemption's luxurious Wheated Bourbon has an alluring smell that combines candied ginger, sage, and lavender with hints of pear, vanilla, and cedar. The palate is "silky and harmonious," featuring subtle flavors of roasted coffee, smoked meats, and hazelnut with notes of cardamom and black pepper. Finally, the finish is reminiscent of a "fresh baked bread with a toasted crust and a hint of malty sweetness."
In addition to this undeniably comforting Wheated Bourbon, Redemption boasts a number of cocktail recipes for Father's Day.
Image Credit: Redemption
What's Driving This Trend
- Luxury Bourbon Consumption
- Opportunity to tap into high-end market of consumers looking for unique and luxurious spirits like Redemption's Wheated Bourbon.
- Exploration of Mash Bill
- Increased interest in the flavor nuances and character that can be unlocked by using unique ingredients, such as winter wheat as demonstrated in Redemption's wheated bourbon.
- Personalized Cocktail Creation
- Growing trend of consumers seeking to create unique and customized cocktails, which can be addressed through Redemption's variety of cocktail recipes for Father's Day.
Who This Affects Most
- Beverage
- Beverage industry can tap into the growing demand for luxury spirits and explore the use of unique ingredients to create unique and premium products.
- Hospitality
- Hospitality industry can leverage the increased interest in personalized cocktail creation by offering unique cocktail experiences and customization options.
- Retail
- Retail industry can capitalize on the growing demand for premium spirits and offer curated selections featuring unique and high-end products like Redemption's Wheated Bourbon.
