As June 19th is fast-approaching, many classy alcohol brands are spotlighting various Father’s day cocktail recipes. One of those companies is Redemption Whiskey, which is known for its award-winning spirits and for "leading the rye revival." For the upcoming holiday, Redemption calls attention to its Old Fashioned recipe which includes two parts Redemption Rye Whiskey, 1/4 parts Simple Syrup, and two dashes of Angostura bitters in its recipe. The brand notes that it uses simple syrup instead of sugar—which is difficult to dissolve in high-proof alcohol—for its Old Fashioned. This drink carries a rich and robust flavor that is bound to captivate one's dad and is an especially good option for those who struggle to find the perfect gift for their dads.
This particular Gather's day cocktail recipe is made with Redemption Whiskey's newest launch—the Rye Whiskey.
Image Credit: Redemption Whiskey
Key Themes Behind This Trend
- Father's Day Cocktail Recipes
- Classy alcohol brands are spotlighting various Father's day cocktail recipes.
- Rye Whiskey Revival
- Redemption Whiskey is leading the rye revival with its award-winning spirits.
- Simple Syrup
- Redemption Whiskey uses simple syrup instead of sugar, creating disruptive innovation opportunities for other cocktail recipe makers.
Where This Applies
- Alcohol Manufacturing
- Alcohol manufacturers can create Father's Day cocktail recipes to showcase their products and increase sales.
- Hospitality
- Hospitality businesses can offer special Father's Day cocktails to attract customers and increase revenue.
- Food and Beverage Retail
- Food and beverage retailers can create gift sets that include ingredients and recipes for Father's Day cocktails, providing convenience and value for customers.
