Luxury French fashion house Louis Vuitton prepares to present its new collection of menswear at the SS23 show. To invite those to the show, the fashion house takes on a playful angle as it sends out playable invitations, allowing guests to play a literal game.
Straying away from traditional cards as an invitation, the house creates a miniature board game that comes with paper miniatures depicting characters, a tree, and more -- it came with bright yellow dice as well. The board has four quadrants -- each one is designed to represent different seasons of spring, summer, fall, and winter. Notably, this latest Fall/Winter 2022 collection is the last season that is created by the late Virgil Abloh.
Image Credit: Highsnobiety
Why This Trend Is Growing
- Playable Fashion Invitations
- Opportunity for luxury fashion brands to create interactive invitations that elevate the guest experience and build hype for fashion shows.
- Game-based Marketing
- Opportunity for brands to incorporate game-based marketing strategies in their advertising campaigns and engage with consumers in an interactive way.
- Seasonal Themed Marketing
- Opportunity for fashion and retail brands to create seasonal collections that build anticipation and generate buzz around their products.
Industries Being Reshaped
- Luxury Fashion
- Luxury fashion brands can innovate their approach to invitations and build stronger relationships with their guests while generating buzz for their products.
- Toy and Game Manufacturing
- Toy and Game manufacturers can explore potential collaborations with fashion brands and create unique, luxury products that cater to a different demographic.
- Marketing and Advertising
- Marketing and advertising agencies can incorporate game-based marketing strategies in their campaigns and create engaging content that attracts and retains customers.
