To celebrate the birth of the founder of Louis Vuitton (on August 4, 1821), the luxury Fashion house has planned a series of year-long events to commemorate the designer. Among the celebratory endeavors is the launch of a new video game.
The video game is called 'Louis 200,' and takes players through the very quest Mr. Louis Vuitton took when he was a young boy, traveling on foot from Anchay to Paris. The game is said to be a mixture of education, art, and escapism. It was also created as a means of staying relevant among the younger generation that is driven by digital experiences. The players will travel through six dream-like locations and when they reach the final destination, they are welcomed with a birthday celebration.
The game is whimsical and doubles as a Louis Vuitton history lesson.
Image Credit: Louis Vuitton
What Makes This Trend Stand Out
- Luxury Gaming
- The trend of luxury brands entering the gaming industry to reach younger generations and introduce their brand through digital experiences.
- Gamification of Education
- The trend of using video games as an educational tool to introduce historical figures and events to younger generations.
- Virtual Brand Experiences
- The trend of brands creating virtual experiences to engage customers and stay relevant in the digital age.
Sectors Adopting This
- Luxury Fashion
- Opportunities for luxury fashion brands to enter the gaming industry and create digital experiences to reach younger generations.
- Edtech
- Opportunities for educational technology companies to collaborate with luxury brands in creating educational gaming experiences.
- Marketing and Advertising
- Opportunities for marketing and advertising firms to help luxury brands create virtual experiences that engage customers and create brand loyalty.
