Bundaberg Rum Unveils Limited-Time 'Maison de Bundy’s Blanc de Cane'
Niko Pajkovic — June 9, 2022 — Lifestyle
References: bundabergrum.au & manofmany
Bundaberg Rum, a boutique rum maker referred to as "sugarcane champagne" has partnered with Uber Eats to launch 'Maison de Bundy’s Blanc de Cane.' The all-new expression will be sold at just three exclusive venues in Australia, where they will give away bottles for free as a promotional tactic.
The 'Maison de Bundy’s Blanc de Cane' takes inspiration from the wine-growing region of France and is offered in a premium 640ml glass bottling that comes dressed in a black and gold design.
“We know Bundy is affectionately dubbed ‘sugarcane champagne’ throughout Queensland – and further afield, too – so we’re overjoyed to have been able to collaborate with Bundy to create this exclusive item. While the name is tongue in cheek, the product is world-class in every way,” said Lucas Groeneveld, Uber Eats General Manager of Retail.
Image Credit: Bundaberg Rum
The 'Maison de Bundy’s Blanc de Cane' takes inspiration from the wine-growing region of France and is offered in a premium 640ml glass bottling that comes dressed in a black and gold design.
“We know Bundy is affectionately dubbed ‘sugarcane champagne’ throughout Queensland – and further afield, too – so we’re overjoyed to have been able to collaborate with Bundy to create this exclusive item. While the name is tongue in cheek, the product is world-class in every way,” said Lucas Groeneveld, Uber Eats General Manager of Retail.
Image Credit: Bundaberg Rum
Trend Themes
1. Boutique Sugarcane Rums - Opportunities for boutique distilleries to create unique rum products and partnerships.
2. Exclusive Venue Sales - Exclusive venues for sales and promotional giveaways of limited edition rum products.
3. Premium Packaging Design - Innovative packaging design to create a luxury feel and attract customers.
Industry Implications
1. Craft Distilleries - Craft distilleries have the opportunity to create limited edition, premium boutique sugarcane rums.
2. Hospitality - Exclusive venues and hospitality providers can sell and serve limited edition boutique rum products as promotional tactics and attract customers.
3. Packaging Design - Packaging design firms can innovate on luxury packaging designs to help boutique rum makers differentiate from competitors and create brand value.
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