Luxury fashion house Givenchy introduces two new tonal iterations of the signature Marshmallow footwear model for the season. It continues with the Monumental style sneaker and a new iteration of the Graffiti style sneaker to join for the warmer times.
Kicking off with the Monumental, it has a design that blends together hues of white, tan, and beige for a neutral look creating a slight camouflage graphic wrapping around the shoe. It also retains the original design of the Mallow series with a laceless look. The shoe also references the 80s for a touch of retro inspiration, arriving in the form of graffiti details that mark up most of the shoe. It carefully secures the foot with a sock-like fit and circular ankle opening.
Image Credit: Givenchy
Key Themes Behind This Trend
- 80s-inspired Fashion
- There is an opportunity to capitalize on the nostalgia trend by creating more 80s-inspired fashion, like Givenchy's Marshmallow footwear.
- Laceless Footwear
- Givenchy's laceless design for the Monumental style sneaker presents an opportunity for other footwear companies to create more convenient and comfortable shoes for their customers.
- Tonal Colorways
- Givenchy's introduction of two new tonal iterations for their Marshmallow footwear presents an opportunity to experiment with more monochromatic color schemes in fashion and footwear design.
Where This Applies
- Luxury Fashion
- Luxury fashion brands can capitalize on the nostalgia trend by creating 80s-inspired fashion, like Givenchy's Marshmallow footwear, for their high-end customers.
- Footwear
- There is an opportunity for footwear companies to create more laceless designs for their shoes, inspired by Givenchy's Monumental style sneaker's convenient and comfortable design.
- Fashion Design
- Givenchy's use of tonal colorways in their Marshmallow footwear presents an opportunity to experiment with monochromatic color schemes in fashion design for both luxury and mainstream fashion brands.
