Laidback Summer-Ready Apparel

Adsum Unveils a New Seasonal Clothing Capsule Called 'High Summer'

New York-based fashion label Adsum has officially launched its 'High Summer capsule. which arrives on the heels of its more expansive Summer 2022 collection. The new collection consists of a handful of summery pieces including an M97 jacket, loose-fit trousers, cargo shorts, a tote, and socks.

No doubt, the headlining item is the 'GD M97 Jacket,' which arrives in an eye-catching Gold Moss colorway. In terms of materials, the jacket features a blend of cotton and nylon. Meanwhile, the 'Hogan Pant' come in either a Dark Navy or Summer Beige colorway and features a relaxed-fit cut.

Rounding out the collection is the new 'Cargo Tote,' which features a water-resistance treatment, and the 'Classic Comfort Sock,' which arrives in an all-new Indigo hue.

Image Credit: Adsum

Sustainable Summer Clothing
Opportunity to incorporate eco-friendly materials and production processes in summer clothing collections.
Functional Summer Accessories
Opportunity to design summer accessories with practical features.
Loose-fit Summer Clothing
Opportunity to offer summer clothing with a relaxed, comfortable fit.

Industries Being Reshaped

Fashion Industry
These trends present opportunities for incorporating new materials and designing new styles in summer clothing collections.
Outdoor Industry
Functional summer accessories such as the water-resistant cargo tote can be designed for outdoor activities.
Textile Industry
The need for sustainable and eco-friendly materials presents an opportunity for innovation in the textile industry.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 35%
Freshness 13%