Streetwear label Kanto Starter has dropped a two-piece Pokémon-inspired capsule consisting of the 'PSYSHOCK HOODIE' and 'JEANS.' Central to both pieces is the use of bright pink, which intends to evoke the beloved Pokémon character Mew.
The PSYSHOCK HOODIE borrows from BAPE's signature face-obscuring full-zip hoodies while delivering an all-new pink camouflage pattern. In addition, it boasts premium materials, utilizing a 480 gsm French terry fabric as its base. Meanwhile, the PSYSHOCK JEANS come in light wash denim that is dressed in pink star-shaped embroidery. The new jeans also feature the brand's signature bootleg motif on their back pockets.
For those interested, both the 'PSYSHOCK HOODIE' and 'JEANS' are currently available to pre-order on Kanto Starter's website.
Image Credit: Kanto Starter
What's Driving This Trend
- Pink-themed Apparel
- The use of bright pink colors in apparel, inspired by popular characters from various media franchises.
- Premium Streetwear Clothing Accessible Online
- Streetwear brands creating these product lines available for purchase through their online retail shops.
- Fashion Inspired by Popular Culture
- Designers creating collections for major franchises with an emphasis on nostalgia and pop culture references.
Who This Affects Most
- Fashion and Apparel
- Designers and clothing manufacturers creating garments and accessories for various markets, including streetwear and pop culture.
- Gaming and Entertainment
- Creators of toys, video games, movies and comic books producing pop culture references that can be used as inspiration for fashion and apparel.
- E-commerce
- Companies in the retail space that offer online shopping platforms for consumers to purchase various products from all parts of the world.
