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Fashion-Forward Golf Eyewear

Malbon Golf and AKILA Unveil New Golf-Ready Sunglass Collection

— June 8, 2022 — Fashion
Golf fashion label Malbon Golf has teamed up with Los Angeles-based eyewear brand AKILA to launch an all-new eyewear collection consisting of two one-of-a-kind styles that are fit for both the course and the streets.

The new capsule expertly blends Malbon Golf's laidback styles with AKILA's penchant for sleek contemporary aesthetics and high-end craftsmanship. As a result, the two new eyewear silhouettes boast premium materials, unique frames, and high-end performance-focused lenses.

The first pair, called the 'Hunter A 2128' sunglasses, arrive featuring a wrap-around lens, a stainless steel frame, and built-in air vents. Meanwhile, the 'Heritage A 2129' sunglasses feature turtle shell bio-acetate frames, 5-barrel hinges, steel temple cores, and nylon lenses, which deliver 100% UVA/UVB protection.

Image Credit: Malbon
Trend Themes
1. Fashion-forward Golf Eyewear - The trend of fashion and golf coming together presents opportunities for companies to create high-end and trendy performance-focused golf products.
2. Collaborative Eyewear Collections - The trend of brands collaborating with each other creates opportunities for innovation and unique products that combine styles and expertise from both brands.
3. Performance-focused Fashion Accessories - The trend of incorporating high-performance materials and features into fashion accessories creates opportunities for companies to create versatile and functional products that meet the needs of consumers with active lifestyles.
Industry Implications
1. Fashion - The fashion industry can tap into the trend of incorporating high-performance features into fashion accessories by creating their own lines of performance-focused accessories.
2. Sports Equipment - The trend of fashion and golf coming together presents opportunities for sports equipment companies to create high-end and trendy golfing accessories.
3. Eyewear - The eyewear industry can tap into the trend of collaborative eyewear collections by partnering with other brands to create unique and stylish eyewear products.
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