100 Thieves and Oakley are the latest duo to work together as the two launch an exclusive eyewear capsule spotlighting two unique styles. The two looks are made with inspiration from gaming and lifestyle cultures alike. It kicks off with the HSTN Trigger 100T model. The frames are crafted with a Grey Smoke tone and this focuses on gaming purposes backed by the Prizm Gaming 2.0 lens technology developed by Oakley.
What follows these are the Radar EV Path 100T frames in a Matte Black finish. The pair of sunglasses are driven be performance and it is complete with the Prizm Road lens, giving it a captivating iridescent finish. Founder of 100 Thieves, Matthew 'Nadeshot' Haag notes, "We're thrilled to partner with Oakley to create this exclusive collection. The HSTN blue light glasses have been essential for staying locked in longer while on stream and our Radar EV sunglasses
Image Credit: 100 Thieves, Oakley
What's Driving This Trend
- Cross-industry Collaborations
- Brands are increasingly engaging in cross-industry collaborations, blending technology and lifestyle to create unique product offerings.
- Gaming-inspired Fashion
- The merging of gaming and fashion is seeing growth, with products designed to meet the specific needs and preferences of gamers.
- Enhanced Lens Technology
- Advancements in lens technology, such as Prizm Gaming 2.0, are providing specialized eyewear solutions that enhance performance in specific environments.
Who This Affects Most
- Eyewear Industry
- The eyewear industry is evolving with innovative lenses that cater to niche markets, such as gamers and athletes.
- Gaming Industry
- The gaming industry is influencing product design across various sectors, including fashion and technology, creating new avenues for targeted consumer engagement.
- Sports and Performance Gear
- Performance gear for sports is being enhanced with technology-driven materials and designs that cater to both professional athletes and recreational users.
