Supreme and Antihero have joined efforts once again to release a new Spring 2022 collection that focuses on a 'SUPR/HERO' logo design throughout the offerings. The release delivers a 'Work Jacket,' 'Work Pant,' and 'Hooded Sweatshirt,' alongside casual T-shirt silhouettes, hats and skateboards.
The standout 'Work' set depicted in the campaign images uses a crisp white cotton and a contrasting blue SUPR/HERO pattern, but the set also comes in two more brown/mustard and black/grey iterations. A T-shirt design use a humorous vintage-style seagull graphic as its focal point, while another design uses the 'SUPR/HERO' logo alongside a dog graphic that also appears on a trucker hat.
The new Antihero x Supreme Spring 2022 collection debuts on the Supreme website on June 16.
Image Credit: Supreme
What's Driving This Trend
- Humorous Streetwear
- The humorous vintage-style designs present an opportunity for fashion brands to incorporate lightheartedness into their collections.
- Collaborations
- Collaborating with another brand, particularly one that shares similar values and style, can lead to successful and mutually beneficial partnerships in fashion.
- Graphic Logos
- The use of bold graphic logos as the focal point of collections allows for strong branding and recognition among consumers.
Who This Affects Most
- Fashion
- Incorporating humor and playful designs into fashion collections can attract younger and more diverse audiences.
- Streetwear
- The streetwear industry could benefit from partnering with other brands, particularly brands that share a similar customer base.
- Skateboarding
- Tapping into the skate culture provides opportunities to create streetwear collections that cater to the growing number of skateboard enthusiasts.
