Luxury shirt and accessories label ETON has teamed up with Fred Segal to announce the launch of a collaborative Spring/Summer 2022 collection, which is chock-full of laidback versions of menswear wardrobe staples.
The new 14-piece capsule delivers a range of high-style pieces that have been reimagined through the lens of Fred Segal's laidback Californian street style. Standout pieces include relaxed-fit shirts, knit shorts, tonal chinos, lightweight button-downs, and paisley-printed top and bottom sets.
“We are very excited to collaborate with Fred Segal – a brand that has shaped the fashion and cultural landscape. With this collection, we wanted to merge our two different worlds: Fred Segal’s LA cool and Eton’s Scandinavian obsession for quality and craftsmanship," said ETON’s Creative Director, Sebastian Dollinger.
Image Credit: ETON
Why This Trend Is Growing
- Streetwear-inspired Menswear
- The fusion of streetwear and traditional menswear is a trend that offers disruptive innovation opportunities for fashion brands to access new consumer segments.
- Collaborative Collections
- Collaborative collections remain a trend to watch in the fashion industry, as they offer disruptive innovation opportunities for brands to expand their reach.
- Printed Sets
- The trend for printed sets in menswear continues to grow, offering disruptive innovation opportunities for fashion brands to experiment with new patterns and designs.
Industries Being Reshaped
- Fashion Industry
- The trend for streetwear-inspired menswear staples and collaborative collections offers a disruptive innovation opportunity for fashion brands to expand their market share.
- Retail Industry
- The popularity of streetwear-inspired menswear staples creates a disruptive innovation opportunity for retailers to curate in-store and online collections that cater to this trend.
- Textile Industry
- The trend for printed sets in menswear presents a disruptive innovation opportunity for textile companies to create new and unique fabric patterns to appeal to this market segment.
