The Mountain Code is the latest capsule collection from HH-118389225. The brand draws on its previous seasons by revisiting key silhouettes to create its new capsule 231 for its Spring/Summer 2023 collection. While the range lends from previous launches, HH-118389225 also introduces new colorways and multifunctional pieces to the capsule.
The collection's focus on modularity is apparent through pieces like the ARC Emergency Poncho -- a multifunctional take on the classic outerwear piece. It features a lightweight and versatile composition, compatible with the ARC Hood. Moreover, it can be used as an emergency shelter and tarp or as a protective blanket on wet ground. Helly Hansen's latest collection features pastel tones and silhouettes fit for both urban spaces and rugged landscape.
Image Credit: HH-118389225
Why This Trend Is Growing
- Modular Fashion
- The trend of modular fashion creates disruptive opportunities for brands to design multifunctional products that offer versatility and adaptability to consumers.
- Sustainable Design
- Sustainable design is a growing trend in the fashion industry, creating opportunities for brands to create environmentally conscious products using new materials and cutting-edge technologies.
- Outdoor Fashion
- With more and more people taking part in outdoor activities, the outdoor fashion trend offers disruptive opportunities for brands to create products that are both fashionable and functional for outdoor enthusiasts.
Industries Being Reshaped
- Fashion Industry
- The fashion industry has an opportunity to innovate by creating versatile, sustainable and outdoor fashion products.
- Outdoor Industry
- The outdoor industry can benefit from collaborative design initiatives with fashion brands to create products that are both stylish and functional for outdoor activities.
- Textile Industry
- The textile industry has an opportunity to innovate by developing sustainable materials that can meet the needs of fashion and outdoor brands looking to create environmentally conscious products.
