100%, a performance-focused sports and cycling brand, has announced the launch of the 'Norvik' its newest technical eyewear item that draws inspiration from the look and structure of high-end glass.
The Norvik features a unique double lens frame that boasts extra-wide coverage similar to popular '"shield lenses." However, it also introduces detachable side shields and peripheral coverings for added protection. In addition, unlike other performance-focused shades, the Norvik has been designed for all sports, making them an incredibly versatile option for athletes of all kinds.
Other notable features of the Norvik include an extra-lightweight TR90 frame, a hydrophobic-coated 5.5 base cylindrical lens, and a grippy rubber nose pad and temple tips. Each pair also comes with an alternative set of clear lenses and a different nose pad fitting.
Image Credit: 100%
Key Themes Behind This Trend
- Performance-focused Eyewear
- The trend of creating high-performance sport and cycling glasses with unique features and designs has opened up opportunities for brands to tap into new markets and create innovative products.
- Shield Lenses
- The trend for shield lenses that provide extra-wide coverage for outdoor activities has inspired new designs that offer detachable side shields and peripheral coverings, as well as the use of hydrophobic coatings for clearer vision.
- Versatile Sport Eyewear
- Sport eyewear designed for all types of activities, including cycling, hiking, and running, presents a disruptive innovation opportunity for brands to create adaptable, high-quality products that offer maximum protection and comfort.
Where This Applies
- Sport and Cycling
- Performance-focused sports and cycling brands can tap into the trend of creating high-performance eyewear designed for all types of activities with unique features, such as detachable shields and hydrophobic-coating for clearer vision.
- Outdoor Recreation
- The shield lenses trend has created opportunities for outdoor recreation brands to offer high-quality eyewear designed for hikers, runners, and other outdoor enthusiasts that provide maximum protection and visibility in harsh conditions.
- Fashion and Lifestyle
- The trend for versatile sport eyewear has created an opportunity for fashion and lifestyle brands to offer innovative products that blend style and function and appeal to consumers looking for high-quality eyewear for everyday use and outdoor activities.
