Palace is debuting a collection of apparel in collaboration with Los Angeles’ Jimmy’z, a clothing and sportswear brand that is most famously known for its E-Z-In Velcro shorts. Founded in 1984, Jimmy’z has revolutionized the surfwear industry with the Velcro side closure feature. The surfer short is commonly worn in the summer, and Jimmy’z has built a dedicated customer base of musicians, artists, skaters, and more.
Jimmy’z new collection with Palace includes an updated version of the velcro closure shorts that uses a crocodile skin-like pattern. T-shirts, bomber jackets, and short-sleeved button-ups can also be purchased from the drop. The capsule utilizes a range of mint, white, and pink pastel tones that are perfect for the summer season.
The Palace x Jimmy’z collection is available on the Palace website and its retail stores in London, New York, and Los Angeles.
Image Credit: Jerry Hsu
What Makes This Trend Stand Out
- Velcro Apparel
- There is an opportunity for textile manufacturers and fashion designers to create innovative clothing collections using the Velcro feature.
- Summer Sportswear
- Businesses in the fashion industry can focus on creating clothing collections that cater to summer and sportswear needs.
- Collaborations
- Collaborations between clothing brands can lead to the creation of industry-disruptive collections that appeal to a wider audience.
Sectors Adopting This
- Fashion
- The fashion industry can benefit through the creation of Velcro apparel and summer sportswear collections.
- Textile Manufacturing
- Textile manufacturers can create innovative textile products that incorporate Velcro closures, which can improve their offerings and satisfy consumer demands.
- Surfwear
- Surfwear companies can team up with fashion brands to produce sportswear collections that appeal to both surfers and non-surfers alike.
