Palace Taps Sportswear Brand Jimmy'z for a New Summer Collection
Kanesa David — May 31, 2022 — Fashion
References: palaceskateboards & hypebeast
Palace is debuting a collection of apparel in collaboration with Los Angeles’ Jimmy’z, a clothing and sportswear brand that is most famously known for its E-Z-In Velcro shorts. Founded in 1984, Jimmy’z has revolutionized the surfwear industry with the Velcro side closure feature. The surfer short is commonly worn in the summer, and Jimmy’z has built a dedicated customer base of musicians, artists, skaters, and more.
Jimmy’z new collection with Palace includes an updated version of the velcro closure shorts that uses a crocodile skin-like pattern. T-shirts, bomber jackets, and short-sleeved button-ups can also be purchased from the drop. The capsule utilizes a range of mint, white, and pink pastel tones that are perfect for the summer season.
The Palace x Jimmy’z collection is available on the Palace website and its retail stores in London, New York, and Los Angeles.
Image Credit: Jerry Hsu
Jimmy’z new collection with Palace includes an updated version of the velcro closure shorts that uses a crocodile skin-like pattern. T-shirts, bomber jackets, and short-sleeved button-ups can also be purchased from the drop. The capsule utilizes a range of mint, white, and pink pastel tones that are perfect for the summer season.
The Palace x Jimmy’z collection is available on the Palace website and its retail stores in London, New York, and Los Angeles.
Image Credit: Jerry Hsu
Trend Themes
1. Velcro Apparel - There is an opportunity for textile manufacturers and fashion designers to create innovative clothing collections using the Velcro feature.
2. Summer Sportswear - Businesses in the fashion industry can focus on creating clothing collections that cater to summer and sportswear needs.
3. Collaborations - Collaborations between clothing brands can lead to the creation of industry-disruptive collections that appeal to a wider audience.
Industry Implications
1. Fashion - The fashion industry can benefit through the creation of Velcro apparel and summer sportswear collections.
2. Textile Manufacturing - Textile manufacturers can create innovative textile products that incorporate Velcro closures, which can improve their offerings and satisfy consumer demands.
3. Surfwear - Surfwear companies can team up with fashion brands to produce sportswear collections that appeal to both surfers and non-surfers alike.
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