All-In-One Athleisure Shorts

Fabletics Revisits the 'Do-It-All Short' with New Upgrades for Summer

‘The One Collection’ offers a new version of Fabletics best-selling men's gym shorts with matching joggers in a variety of colors. The endurance-based shorts have a built-in towel loop and reflective string, lined with breezy mesh that has easy-access pockets for your phone and other essentials.

‘The One,’ also known as the 'Do-It-All Short,' can be worn during high-performance cardio, weight training, and water sports, while also being the perfect bottoms for running errands. The quick-drying cloth ‘Boundless’ pioneered by Fabletics is moisture-wicking and dries like typical water trunks, complete with an antimicrobial shell that “reduces bacteria and odor-producing microbes.”

The new ‘The One Collection’ is now available on Fabletics website for all of your athleisure needs.

Image Credit: Fabletics

Athleisure Innovation
Fabletics One Collection shorts offer new and flexible features for high-performance activities and casual errands, exhibiting room for innovation in the athleisure market.
Sustainable Activewear
Fabletics 'Boundless' quick-drying cloth raises a sustainable idea for the activewear industry, allowing opportunities for other brands to experiment with eco-friendly materials.
Multi-purpose Sportswear
Fabletics' 'The One Collection' shorts can be used for multiple sports activities, running errands, beach sports, and even high-performance martial arts, showcasing disruptive innovation opportunities for a broader range of sports in the activewear market.

Who This Affects Most

Activewear Industry
Fabletics offers various innovative features that can attract consumers and improve the quality of activewear in the market.
Eco-friendly Materials
Fabletics 'Boundless' quick-drying cloth offers an eco-friendly alternative, presenting business opportunities for clothing manufacturers to explore the possibilities of sustainable textiles.
Sports Industry
Fabletics 'The One Collection' sportswear featuring multi-purpose wear can offer business opportunities for various sports sectors wanting to integrate practical design aesthetics for athletes and sports enthusiasts.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 58%
Freshness 13%