Alterna Haircare, the beloved hair brand, recently expanded its portfolio with the introduction of a powerful new generation of Bond Repair. Its newest offerings boast cutting-edge and advanced formulas for the company's three core products -- shampoo, conditioner, and masque.
According to the brand, "the inclusion of sustainably sourced Maracuja Oil and Caviar’s exclusive Bond Enforcing Technology gives these new formulas the power to prevent breakage by 99% and mend split ends, leaving hair visibly healthier after just one use."
In addition, as part of Alterna’s ongoing clean beauty commitment, the revamped collection is newly packaged in 50% post-consumer recycled plastic to reduce environmental impact. Consumers can shop the entire collection online with prices starting at $45 CAD.
Key Themes Behind This Trend
- Bond Repair Haircare
- There is an opportunity for other haircare brands to develop advanced formulas that use sustainably-sourced ingredients and technology to prevent damage to hair.
- Maracuja Oil-infused Products
- There is an opportunity for brands in the beauty industry to incorporate Maracuja Oil, which is sustainably sourced, into their products for added benefits.
- Sustainable Packaging in Beauty
- There is an opportunity for beauty brands to adopt sustainable packaging like 50% post-consumer recycled plastic to reduce the environmental impact of their products.
Where This Applies
- Haircare
- The haircare industry can implement cutting-edge and advanced formulas that use sustainably sourced ingredients and technology to prevent damage to hair.
- Beauty
- The beauty industry can incorporate sustainably sourced ingredients like Maracuja Oil into their products for added benefits to consumers.
- Packaging
- The packaging industry can help the beauty industry adopt sustainable packaging practices like 50% post-consumer recycled plastic to reduce the environmental impact of their products.
