The Japanese beauty brand Shiseido launched a range of products that respond to the skincare needs influenced by the COVID-19 pandemic. The collection was launched under AQUALABEL, a brand owned by Shiseido, and offers a simple solution to protect and keep the skin barrier healthy.
Shiseido conducted a market research study to understand better how the COVID-19 pandemic has influenced skincare. The results showed that half of the respondents identified as health-conscious following the rise of the COVID-19. This shift towards health-consciousness has trickled into skincare and prompted Shiseido to develop a line that targets this demographic.
This new line of products is formulated with extracts from okra, cherry blossom leaves, rice, and fermented seed extract. The fermented ingredients help restore good health and offer health-conscious consumers a clean skincare alternative.
Image Credit: AQUALABEL