Sophisticated Dual Function Makeup

Nude Envie is a Makeup Line that Nourishes and Beautifies Skin

Nude Envie is a sophisticated line of clean makeup. The cruelty-free beauty brand subtly enhances natural features rather than modifying one's appearance or concealing the natural skin. All of the brand's products are intentionally designed to range within nude tones to maintain its commitment to natural makeup looks.

The Nude Envie makeup includes nourishing skincare elements. The dual function of these products is made possible due to the use of nourishing ingredients such as vitamin E, jojoba oil, and shea butter in all lipstick products. Its cream cheek products contain hyaluronic acid, and the Nude Envie powder check products contain crushed pearls for a natural glow. Some featured cosmetics include the Peachy Cream Blush, ranging in four shades, and the Radiate Lipstick, available in 10 shades.

Image Credit: Nude Envie

Clean Makeup
Opportunity for developing makeup lines that offer clean or natural ingredients.
Dual-function Beauty Products
Opportunity for developing beauty products that not only enhance looks but also have nourishing or skincare benefits.
Nude Tones Makeup
Opportunity for creating makeup products that range within nude or natural skin tones.

Who This Affects Most

Beauty and Cosmetics
Opportunity for beauty brands to incorporate dual-function beauty products and clean makeup ingredients into their product lines.
Skincare
Opportunity for skincare brands to expand their product lines to include makeup with skin nourishing ingredients.
Fashion and Apparel
Opportunity for fashion and apparel brands to expand their product lines to include makeup that enhances a natural and minimalist look.
SCORE
3.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 34%
Activity 63%
Freshness 11%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X