WLDKAT, the clean, sustainable skincare brand founded by Amy Zunzunegui, recently debuted a sophisticated and sleek new rebrand. Equal parts minimalistic and elevated, the monochromatic packaging evokes a sense of luxury and quality.
In addition to launching a new brand identity, WLDKAT also updated its formula and introduced more accessible price points. The skincare company is committed to "democratizing high-quality, clean skincare with prices under $25." One of the most notable changes in the brand's updated formulas is the removal of all CBD in products. According to the brand, "WILDKAT does not view itself as a CBD brand, however WLDKAT does view itself as clean, sustainable and efficacious."
Fans can now find WLDKAT on ULTA.com alongside its previous distribution channels.
Image Credit: WLKDAT