Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,934 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,934 cutting edge ideas.

Sustainably-Sourced Cosmetic Ingredients

Birch Bark Could Replace Palm Oil Found in Cosmetics

— September 9, 2021 — Eco
A Finnish startup, Innomost, is developing a bioactive compound made from birch bark, which could offer a sustainable alternative to palm and fossil ingredients found in beauty and personal care products.

The startup was founded in 2016 and has focused on developing ingredients made from birch bark streams - such as birch charcoal powders, azelaic acid, betulin, etc. Innomost uses an industrial processing technology and works with a Finnish forestry company Metsa Group to source the raw birch bark necessary to produce its products.

The majority of cosmetic products currently on the market use ingredients and packaging material made from unsustainable practices and unhealthy ingredients - such as palm oil, fossil fuels, and plastics. Innomost believes its new birch-derived bioactive compound will revolutionize the cosmetic industry into a more sustainable and ethical market.

Image Credit: Innomost
Trend Themes
1. Sustainable Beauty - The trend for sustainably sourced cosmetic ingredients like Birch Bark could provide new ways of revolutionizing the cosmetics industry.
2. Bioactive Compounds - The trend for developing bioactive compounds from natural resources like birch bark could offer sustainable alternatives for industries reliant on fossil fuels and plastics.
3. Industrial Processing Technology - The trend for adopting industrial processing technology can facilitate the development of more sustainable products and business practices, like those used by Innomost and the Metsa Group in sourcing raw birch bark for use in cosmetics.
Industry Implications
1. Cosmetics Manufacturing - Cosmetics manufacturing industries could use the birch-derived bioactive compound to develop eco-friendly and sustainable beauty and personal care products.
2. Forestry - The forestry industry could benefit from sustainable and eco-friendly practices like the responsible sourcing of raw birch bark required by cosmetics manufacturing companies.
3. Packaging Manufacturing - Packaging manufacturing industries could take inspiration from Innomost's sustainable approach in developing packaging material made from natural resources rather than traditional unsustainable materials like plastic.
3.6
Score
Popularity
Activity
Freshness