Male-Specific Self-Tanning Serums

The Grey Men's Skincare Launched an All-New Self-Tanning Serum

The Grey Men's Skincare has released a brand-new self-tanning serum specifically formulated for men.

The new Self-Tanning Serum reduces fine lines and nourishes the skin while providing a natural-looking tanned glow. It is specifically formulated for men's skin and comes in a Virospack that ensures precise dispensing. The serum works best by firstly cleansing and exfoliating the skin and then mixing one to three drops into a moisturizer. Consumers can determine the level of intensity they'd like to achieve and build up their bronze by simply applying the desired drops directly to the skin.

The Self-Tanning Serum comes in a 30 ml bottle, and thanks to its precise glass pipette, it will leave the face bronzed all season long.

Image Credit: The Grey Men's Skincare

Male-specific Skincare Products
The growing trend of male-specific skincare products presents an opportunity for companies to innovate with personalized formulas and packaging.
Self-tanning Products for Men
The rise in demand for self-tanning products specifically designed for men presents an opportunity for companies to expand their product lines and capture a growing market.
Combining Skincare and Makeup
The trend of skincare-infused makeup products presents an opportunity for companies to create multifunctional products that provide both cosmetic and skincare benefits.

Industries Being Reshaped

Skincare
The skincare industry can capitalize on the trend of male-specific products and develop new formulations that cater specifically to the needs of men's skin.
Beauty
The beauty industry can tap into the demand for self-tanning products for men and expand their product lines to capture a growing market.
Personal Care
The personal care industry can combine skincare and makeup to create new multifunctional products that appeal to consumers looking for quick and easy solutions.
SCORE
4.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 75%
Freshness 11%