Clinique, an Estée Lauder Companies-owned brand, announced it would adopt a new sustainable packaging.
In partnership with manufacturer Roctool, Clinique will now implement Roctool's molding technique to replace its current bottles. Roctool's manufacturing technique uses heat and cool technology that simplifies the bottle-making process. This technology eliminates the second step of adding decoration and surface finishes to the bottle. Roctool's process reduces scrap production by 15 percent and thus, offers a more sustainable solution.
The Clinique Clarifying Lotion, a popular lotion launched in 1968, will be the first product to change to Roctool's sustainable packaging. Daniel Ramos, an Estée Lauder Companies executive, explains, “we’re continually investing and innovating at every step of our packaging process to help drive more responsible packaging solutions that enable our brands to deliver high-quality, luxury experiences."
This sustainable packaging will first roll out across Europe, with plans to eventually scale globally.
Image Credit: Clinique