Lumene has debuted its newest skincare product, the ‘Nordic Hydra Birch Dew Jelly.’ The cosmetics company used Eastman's ‘Cristal One E Renew,’ a recyclable resin with molecularly recycled material for extrusion blow molding, for the product packaging (EBM). Lumene developed the initial ‘Crystal One E Renew’ packaging with German plastic company Rebhan.
Lumene and Rebhan used ‘Cristal One E Renew’ to enhance the ‘Nordic Hydra Birch Dew Jelly's’ smartly designed bottles' environmental sustainability profile. These bottles have a vivid blue gradient coloring that makes them highly appealing when on the shelf.
“Lumene’s ambition is to have 80% of its packaging made of recycled or recyclable materials by the end of 2025. When developing this two-in-one hydrating skincare product, we were looking for a [environmentally] sustainable packaging option that would not compromise on the product presentation,” commented Julia Vlasova, global senior brand manager at Lumene.
Image Credit: Lumene
Key Themes Behind This Trend
- Recyclable Resin Packaging
- The increasing emphasis on environmental sustainability is driving the demand for recyclable resin packaging, providing an opportunity to develop innovative and eco-friendly packaging solutions.
- Molecularly Recycled Materials
- Molecularly recycled materials offer a unique opportunity to create sustainable products that preserve the quality of the material and reduce the environmental impact of manufacturing.
- Smart Packaging Design
- Smart packaging design offers an opportunity to create aesthetically pleasing products that also address environmental concerns through the use of recyclable materials.
Where This Applies
- Beauty and Cosmetics
- The beauty and cosmetics industry can benefit from implementing environmentally sustainable packaging solutions and exploring the use of recycled materials.
- Plastics Manufacturing
- Companies in the plastics manufacturing industry can explore the use of molecularly recycled materials for extrusion blow molding to develop eco-friendly products and gain a competitive advantage.
- Retail
- Retailers can differentiate their products by offering smartly designed, aesthetically pleasing packaging that also addresses environmental concerns.
