Shielded Beauty was created during the COVID crisis as a way to protect the skin of the face and body with non-drying, antibacterial formulas to support, rather than compromise, the microbiome. The products are designed to deliver deep nourishment at the same time that they replenish the skin's balance and keep environmental aggressors at bay.
The brand's products feature a patent-pending Guardian Complex with purifying, super-charged natural actives such as silver citrate, zeolite and citric acid. There's also Indian ginseng, lactic acid and copper ferment. Some of the supercharged solutions that can be found in the brand's protective skincare portfolio include the Night Life "Live" Probiotic + HA Serum and the Face the Day Purifying Mist.
What's Driving This Trend
- Microbiome-supporting Skincare
- Opportunity to disrupt the skincare industry with non-drying, antibacterial formulas that promote a healthy microbiome to protect the skin.
- Purifying Natural Actives
- Opportunity to innovate with patent-pending natural actives, such as silver citrate, zeolite, and citric acid, to purify and protect the skin from environmental aggressors.
- Probiotic Skincare
- Opportunity to create new skincare products with probiotics to improve the skin's health and maintain its balance.
Who This Affects Most
- Skincare
- Skincare companies can incorporate natural actives, such as silver citrate, zeolite, and citric acid, to create effective and protective skincare products.
- Beauty
- Beauty companies can develop innovative probiotic skincare products that promote a healthy microbiome to protect the skin from environmental factors.
- Healthcare
- Healthcare companies can incorporate probiotics and other natural actives into skincare products that can help with skin inflammation and irritation, as well as promote better overall health.
