Celebrity personality and actor, Lisa Rinna, launched her brand Rinna Beauty at the height of the COVID-19 pandemic back in November 2020. Despite such unfavorable timing, the brand has done exceptionally well selling its popular 3-part lip kits.
The founder and mother of two has partnered with her celebrity daughters to create two new lip kits. Each lip kit is based on each daughter's personal aesthetic and will come complete with a lip liner, lipstick, and lip gloss. Daughter Amelia's lip kit will be a pink shade, while daughter Delilah's is a nude hue.
Lisa Rinna hopes this partnership with her daughters will help Rinna Beauty reach a younger demographic of makeup enthusiasts. The lip kits will release this fall.
Image Credit: Getty Images for Savage X Fenty
What's Driving This Trend
- Celebrity-inspired Makeup Lines
- Opportunity for other celebrities to create makeup lines based on their personal aesthetic and capitalize on their fanbase for sales.
- Collaborative Products
- Opportunity for companies to collaborate with influencers or celebrities to create products that appeal to a wider audience and capitalize on their influence and marketability.
- Generation Z-targeted Cosmetics
- Opportunity for companies to create products designed specifically for the younger generation and partner with influencers or celebrities to appeal to their interests and gain brand recognition.
Who This Affects Most
- Cosmetics
- Brand partnerships, celebrity collaborations, and product innovation are key opportunities for disruption and market growth in the beauty industry.
- Entertainment
- Partnering with celebrity personalities on product launches can open up new revenue streams for entertainment companies and provide new and innovative marketing opportunities.
- Retail
- In-store and online cosmetic retail can take advantage of celebrity-endorsed makeup to draw in consumers and drive sales through influencer marketing and targeted advertising.
