Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Cosmetic Brand-Backed Digital Revamps

Groupe Rocher and Google Cloud Embarked on a Collaboration

— November 1, 2021 — Business
Groupe Rocher announced a five-year collaboration agreement with Google Cloud to accelerate its digitization and sustainability strategies. Groupe Rocher is the parent company of brands such as Arbonne, Yves Rocher, etc. The brand is seeking to partner with Google Cloud to undertake an extensive IT implementation.

The French family-owned company intends to deploy its data platforms globally and modernize its e-commerce platform with the help of Google Cloud. Moreover, the collaborated team will develop a secure and easy-to-manage application programming interface (API). Most of its workloads and its systems applications and products in data processing applications are set to transfer to the cloud within the next five years. By leveraging Google Cloud's infrastructure, the brand will cut its carbon footprint.

Image Credit: Groupe Rocher
Trend Themes
1. Digitization of Traditional Industries - The collaboration between Groupe Rocher and Google Cloud highlights the trend for traditional industries to digitize their operations and platforms, opening opportunities for disruptive innovation in enterprise software and cloud computing solutions.
2. Sustainability-focused Partnerships - The sustainability goals of Groupe Rocher and their partnership with Google Cloud demonstrate a trend towards more sustainability-focused collaborations, presenting opportunities for innovation in clean energy, circular economy, and green technologies.
3. API Development for E-commerce Platforms - The development of a secure and easy-to-manage API between Groupe Rocher and Google Cloud showcases a trend for collaboration focused on creating efficient and seamless e-commerce experiences, highlighting opportunities for innovation in API development and integration solutions.
Industry Implications
1. Beauty and Cosmetics - Groupe Rocher's collaboration with Google Cloud highlights opportunities for digitization and sustainability initiatives in the Beauty and Cosmetics industry, creating opportunities for innovation in areas such as supply chain management, customer experience, and online engagement.
2. Enterprise Software - The collaboration between Groupe Rocher and Google Cloud underscores the need for efficient enterprise software management and highlights opportunities for innovation in enterprise software solutions in areas such as data management, cloud computing integration, and analytics.
3. Cloud Computing - Groupe Rocher's collaboration with Google Cloud demonstrates the growing need and popularity of cloud computing solutions across industries, paving the way for innovation in cloud computing infrastructure, security, and data processing.
2.7
Score
Popularity
Activity
Freshness