As part of a Retail 2.0 strategy, footwear brand Hotter Shoes is enhancing its store with more technology and its Trafford Centre footwear pop-up gives visitors the chance to experience its Footprint 3D Scanner. Hotter Shoes chief commercial officer Victoria Betts says, "The transformation of our physical store network, alongside opening up pop-up units and garden centre digital kiosks, is about adapting the way we interact with customers as they continually seek more from in-person shopping experiences."
These foot scanners allow shoppers to visualize their foot profile with a pair of the brand's shoes, and experience the benefits of 40 fitting and size combinations. Hotter Shoes offers four different fittings: Slim, Standard, Wide and Extra Wide, as well as whole and half sizes.
Key Themes Behind This Trend
- Tech-enhanced Retail
- The use of technology in retail stores to enhance customer experiences and transform physical store networks.
- 3D Foot Scanning
- The growing use of 3D foot scanners in footwear stores to help customers visualize their foot profile and find the perfect fit.
- Pop-up Stores
- The increasing popularity of temporary pop-up stores as a way to interact with customers and showcase new products.
Where This Applies
- Footwear
- Footwear brands are adopting 3D foot scanning technology and pop-up stores to provide customers with improved shopping experiences.
- Retail
- Retail stores are using technology such as 3D foot scanners and pop-up stores to attract customers and enhance their shopping experiences.
- Fashion
- Fashion brands are embracing technology in their physical stores and exploring new formats such as pop-ups to connect with customers and showcase their products.
