Tech-Fueled Footwear Pop-Ups

As part of a Retail 2.0 strategy, footwear brand Hotter Shoes is enhancing its store with more technology and its Trafford Centre footwear pop-up gives visitors the chance to experience its Footprint 3D Scanner. Hotter Shoes chief commercial officer Victoria Betts says, "The transformation of our physical store network, alongside opening up pop-up units and garden centre digital kiosks, is about adapting the way we interact with customers as they continually seek more from in-person shopping experiences."

These foot scanners allow shoppers to visualize their foot profile with a pair of the brand's shoes, and experience the benefits of 40 fitting and size combinations. Hotter Shoes offers four different fittings: Slim, Standard, Wide and Extra Wide, as well as whole and half sizes.