Vans and the Museum of Contemporary Art, Los Angeles are collaborating, taking art appreciation to the streets. The apparel features Californian artists like Judy Baca, Frances Stark, and Brenna Youngblood.
Pieces from Judy Baca's international project 'The World Wall: A Vision of the Future Without Fear' are printed on the clothing depicting "the beginning of any movement of a society towards peace: the individual taking action," according to Baca's website. Those that feature Frances Stark's prints are meant to speak to modern media, while Brenna Youngblood's works are featured to give a nod to the American pop culture themes often featured in her work.
The work of these Californian artists can be seen on hoodies, shirts, hats, and shoes of the collection. Given the accessibility of these items, Vans and The Museum of Contemporary Art (MOCA) collaboration can be appreciated by artists and non-artists alike.
Image Credit: Vans
What Makes This Trend Stand Out
- Art-inspired Streetwear
- Fashion and art come together as streetwear collections incorporate fine art prints.
- Collaborative Streetwear
- Clothing brands collaborate with artists and museums to create unique streetwear collections.
- Accessible Art Apparel
- Art-inspired apparel becomes more accessible to the general public, blurring the line between fine art and fashion.
Sectors Adopting This
- Fashion
- Fashion brands and streetwear companies partner with artists and museums for unique apparel collections.
- Art
- Fine artists have the opportunity to make their artwork wearable and expose their work to a wider audience through fashion collaborations.
- Museums
- Museums partner with clothing brands to create unique opportunities for art appreciation and to generate revenue.
