Ugg launched a brand-new footwear refurbishment program called Uggrenew in partnership with shoe repair company NuShoe that offers three levels of repair. Created for the brand's Classic Boots style, customers can receive three levels of support to preserve the life of their shoes, all of which provide steam cleaning, stain and odor removal and leather conditioning services.
With the Renew option, a complete restoration is provided with a new binding and outsole. Restore is another choice that revitalizes shoes with fresh outsoles. Of the three options, Refresh is the most affordable in the Uggrenew program and it focuses on washing. All of these services are dedicated to extending the useful life of these boots and NuShoe and Ugg are aiming to service a million pairs per year by 2023.