DIAGEO Announces Its Latest Distillers Edition Collection
Mickey Phoon — April 21, 2023 — Lifestyle
References: multivu
DIAGEO has revealed its latest award-winning whisky collection called Distillers Edition. Hannah Todd, Director of Single Malt Whiskies Portfolio at DIAGEO, said: "The collection has a long history dedicated to its aging process and craftsmanship, making it the perfect gift to commemorate special moments with. Whether celebrating a holiday, gifting a loved one, or toasting to a special occasion, the Distillers Edition collection has a liquid for every type of person in your life."
The Distillers Edition consists of six award-winning whiskies from renowned Scotch distilleries throughout the Islands, Speyside, the Highlands, and the Lowlands: Lagavulin, Talisker, Cragganmore, Oban, Dalwhinnie, and Glenkinchie. Furthermore, only one batch of each whisky is produced annually to honor the collection's preciousness. Each whisky was double-matured in different types of cask wood during its production process. Additionally, the whisky collection features a new label design for each whisky. The design contains stylistic elements illustrating each distillery. The whisky collection is available for purchase.
Image Credit: DIAGEO
The Distillers Edition consists of six award-winning whiskies from renowned Scotch distilleries throughout the Islands, Speyside, the Highlands, and the Lowlands: Lagavulin, Talisker, Cragganmore, Oban, Dalwhinnie, and Glenkinchie. Furthermore, only one batch of each whisky is produced annually to honor the collection's preciousness. Each whisky was double-matured in different types of cask wood during its production process. Additionally, the whisky collection features a new label design for each whisky. The design contains stylistic elements illustrating each distillery. The whisky collection is available for purchase.
Image Credit: DIAGEO
Trend Themes
1. Award-winning Whisky Collections - Increasing demand for premium, aged, and exclusive whisky collections marks a trend in the spirits industry
2. Craftsmanship and Aging Process - In the spirits industry, there is a trend towards highlighting the aging process and craftsmanship that goes into producing exclusive whisky collections
3. Unique Label Designs - The spirits industry is moving towards unique and personalized label designs that offer a visual representation of each distillery's profile and style
Industry Implications
1. Spirits - Companies manufacturing and selling spirits can explore producing new aged premium and exclusive whisky collections
2. Packaging - Packaging industries can explore innovative and personalized label designs for exclusive whisky collections
3. Tourism - Tourism industries can explore creating experiences around exclusive whisky collections, including distillery tours, tasting menus, and personalized gift packages
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