To go along with its newly launched PETA-approved vegan clothing collection called Co-Exist, H&M created a virtual experience within Animal Crossing. The animal-friendly fashion collection is making its debut in the video game world with H&M's first-ever virtual fashion show. At the event, Pascal Brun, H&M’s global sustainability manager, will be in attendance, along with female gamers and influencers who will sport styles from the collection.
In all, 11 pieces from the new collection have been virtually recreated, including puffer jackets, furry neon scarves, leather-like blazers, slogan sweatshirts and colorful mini dresses. This virtual experience can be found on H&M's Looop Island, which can be accessed via Dream code. Gamers who want to outfit their own avatars have the chance to do so via the game's Able Sisters Shop.