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AR Beard Dye Try-Ons

Perfect Corp. & Just For Men Created an App-Based Virtual Experience

— November 2, 2021 — Fashion
Perfect Corp. and Combe's Just For Men brand teamed up to create the very first AI and AR beard color try-on experience. The first-of-its-kind experience unfolds thanks to Perfect Corp.’s newest AI technology, which provides an extremely realistic look at different virtual hair and facial colors for men.

Perfect Corp.’s new AI Beard Color Technology is joined by state-of-the-art artificial intelligence algorithms to provide a realistic look at Just For Men products and the way they could transform one's look. Now, consumers can digitally try on Mustache & Beard shades to find their perfect match with a personalized shopping experience.

This technology addresses one of the most common concerns when it comes to shopping for hair color products, confidence in choosing the right color.
Trend Themes
1. AI Try-on Experiences - The increasing utilization of AI technology in virtual try-on experiences has the potential to revolutionize how consumers shop for various products, particularly in the beauty and fashion industry.
2. AR Hair Color Technology - As AR becomes increasingly advanced, hair color companies may have opportunities to integrate AR technology into their products to provide an immersive, realistic experience for consumers.
3. Virtual Personalized Shopping - By personalizing the shopping experience, companies can gain an edge over their competitors and create brand loyalty, particularly in industries that tend to rely on personal touches such as the beauty and personal care industry.
Industry Implications
1. Beauty - Beauty companies are increasingly focused on utilizing technology to enhance consumers' shopping experiences for various beauty products, including hair color.
2. Retail - Advancements in virtual try-on experiences have the potential to disrupt the retail industry, particularly as more shoppers move online and expect a seamless, personalized shopping experience.
3. Fashion - As fashion trends continue to evolve, virtual try-on experiences could become an increasingly important part of the shopping experience, allowing customers to confidently choose the right products to match their personal style and preferences.
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