Mucinex InstaSoothe Tackles Sore Throat Symptoms
Michael Hemsworth — November 2, 2021 — Marketing
References: Mucinex & drugstorenews
The Mucinex InstaSoothe range is being launched by the Reckitt-owned brand just in time for cold & flu season to provide consumers with a way to help get fast, effective relief from a sore throat.
The product range includes the new Sore Throat + Soothing Comfort Lozenges, the Sore Throat + Cough Relief Lozenges and the Sore Throat + Pain Relief Spray. Each of the products are formulated with ingredients that will help to soothe sore throats for hours to help a person get back to their routine.
Vice President of Marketing at Reckitt Mark Pearson spoke on the new Mucinex InstaSoothe range saying, "For years, Mucinex has been trusted by both consumers and doctors for providing some of the most efficacious products on the market to relieve cough, cold and flu symptoms, and we believe that suffering from a sore throat should be no exception. We recognize that sore throat pain can flip your life upside down with constant pain and irritation, which is why we’re thrilled to introduce a product that not only delivers fast, numbing, medicated relief, but also allows our consumers to take their mind off the pain and get back to focusing on the important things in their busy lives.”
The product range includes the new Sore Throat + Soothing Comfort Lozenges, the Sore Throat + Cough Relief Lozenges and the Sore Throat + Pain Relief Spray. Each of the products are formulated with ingredients that will help to soothe sore throats for hours to help a person get back to their routine.
Vice President of Marketing at Reckitt Mark Pearson spoke on the new Mucinex InstaSoothe range saying, "For years, Mucinex has been trusted by both consumers and doctors for providing some of the most efficacious products on the market to relieve cough, cold and flu symptoms, and we believe that suffering from a sore throat should be no exception. We recognize that sore throat pain can flip your life upside down with constant pain and irritation, which is why we’re thrilled to introduce a product that not only delivers fast, numbing, medicated relief, but also allows our consumers to take their mind off the pain and get back to focusing on the important things in their busy lives.”
Trend Themes
1. Fast-acting Sore Throat Products - The introduction of Mucinex InstaSoothe range presents an opportunity for other brands to develop similarly fast-acting sore throat products.
2. Medicated Lozenges and Sprays - As evidenced by the Mucinex InstaSoothe range, there is a growing trend towards medicated lozenges and sprays in the cough and cold industry.
3. Soothing Ingredients - The use of soothing ingredients in cough and cold products is a trend that can be capitalized on by other brands looking to develop new products that alleviate symptoms while providing comfort.
Industry Implications
1. Pharmaceutical - The pharmaceutical industry can benefit from creating similar fast-acting sore throat products to compete in the cough and cold market.
2. Consumer Goods - Consumer goods companies can develop cough and cold products that incorporate soothing ingredients to target consumers looking for both relief and comfort.
3. Healthcare - Healthcare providers can embrace medication technologies and explore product innovation to differentiate their services, such as faster-acting sore throat solutions.
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