KFC Recreated an Iconic Princess Diana Sweater with Chickens
Laura McQuarrie — November 9, 2021 — Marketing
References: instagram & designtaxi
With Spencer and The Crown reviving some of Princess Diana's best style moments, KFC took it upon itself to recreate an iconic Princess Diana sweater with a twist. Princess Diana famously sported a red sweater with an all-over pattern of white sheep, plus one rogue black one. Like other outfits sported by the royal, this outfit helped to express her feelings and identity and it can now be found in the permanent collection of the Victoria & Albert Museum.
KFC is paying homage to the iconic sweater with a new take on the design that features all-over chickens instead, plus a lone black chicken "for a tasty dash of KFC." Inspired by Princess Diana's generous spirit, KFC is donating 100% of the proceeds to the KFC Foundation.
KFC is paying homage to the iconic sweater with a new take on the design that features all-over chickens instead, plus a lone black chicken "for a tasty dash of KFC." Inspired by Princess Diana's generous spirit, KFC is donating 100% of the proceeds to the KFC Foundation.
Trend Themes
1. Fast-food Collaborations - Fast-food chains partnering with fashion brands to create unique merchandise.
2. Nostalgic Fashion Revivals - Recreating popular fashion icons from the past with a modern twist.
3. Socially Responsible Marketing - Brands using marketing campaigns to donate to charitable foundations and support community initiatives.
Industry Implications
1. Fast Food Industry - Opportunity for fast-food chains to collaborate with fashion brands and create unique merchandise that appeals to a wider audience.
2. Fashion Industry - Chance for fashion brands to partner with fast-food chains and create merchandise that leverages nostalgia and pop culture.
3. Charitable Foundations - Opportunity for charitable foundations to partner with brands and create marketing campaigns that benefit communities and support social initiatives.
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