The Curls’ Hair Under There collection is a new lineup of haircare products from the brand focused on supporting the scalp and hair of those who have weaves and wigs. The products are specially formulated to help offer additional nourishment during the pre-install or post-removal of weaves and wigs, which could result in healthier scalp and hair. The products come in the form of the Detox Cleanser, Strengthen Me Moisture Mask, Bomb Braid in Conditioner, Soothe and Cool Me Scalp Potion and the Protect Me Edge Styling Pomade.
The Curls’ Hair Under There collection is available for purchase from Walmart both online and in-store, and speaks to a need for more specific haircare products for consumers to choose instead of one-size-fits-all alternatives.
Key Themes Behind This Trend
- Scalp-focused Haircare
- There is an opportunity for companies to create personalized haircare products that focus on specific hair needs like supporting scalp health during wearing wigs and weaves.
- Pre/post Install Haircare
- Formulating products that cater to hair needs pre and post installation of wigs and weaves can offer better results for wig and weave wearers.
- Specialized Haircare
- Developing specialized haircare products for specific hair needs such as wig and weave wearers can offer more viable solutions for consumers.
Where This Applies
- Haircare Industry
- Innovative products designed to address specific hair needs can lead to a disruptive shift in the haircare industry.
- Wig and Weave Industry
- Offering appropriate pre and post care products can lead to an innovative and lucrative shift in the wig and weave industry.
- Beauty and Personal Care Industry
- Providing customizable solutions to consumers with specific hair needs can disrupt the beauty and personal care industry.
